Existen proyectos de regeneración urbana cuya importancia trasciende la mera intervención sobre el espacio físico, generando dinámicas sociales positivas que originan mejoras en la percepción y calidad de los espacios públicos. Estas complicaciones construyen…
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La educación está fallando miserablemente cuando permite que un formador se dedique a robar sueños de los más pequeños. La educación debe respetar y liderar, debe crear personas que crean en sí mismas, que persigue su inclinación, lo que les da arde por en el interior, ent…
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Surgida en 1974 como una institución innovadora en la educación superior del país y raíz de un contexto social conflictivo en el cual mismo presente los movimientos estudiantiles de 1968 y 1971, la Universidad Autónoma Metropolitana (UAM) se ha consol…
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Estar comprometido con uno mismo es la secreto para una enseñanza y estudios que funcionó. La educación de jóvenes y adultos debería contestar la posterior pregunta “¿Cómo voy a comprometer conmigo mismo, mis elecciones y las cosas que me importan? …
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La isla paradisíaca de Phu Quoc, Vietnam, está haciendo los preparativos finales porque da los pasos necesarios para organizar la Ceremonia de Indumentaria de los World Trip Awards Asia y Oceanía 2019 el 12 de octubre. Los principales testaferros sustitutos de pulgadas de toda Asia y Oceanía se están reuniendo para la recibimiento de la tapiz carmesí en el Centro de Conferencias Vinpearl.

Resources Archive – Search Engine Watch

Resources

SEO for Website Redesign and Migration

Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless.


SEO

03 Oct 19

Ever-Changing GoalPosts – SEO Challenges and How to Overcome Them

SEO has seen an evolution over the period of time, but one thing remains constant; SEO still holds utmost importance to digital marketing success.

7 Unexpected PPC + SEO Strategies for Growth Marketing

This whitepaper published by BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your brand story.

All About Click Fraud and How You Can Block It

In this whitepaper published by ClickCease, you will learn the various types of click fraud and how you can block these types of click frauds.

What Customers Expect in the Age of AI

As brands are rapidly implementing new technologies to improve customer experiences, most customer believe that the future should entail of human and automated support. The future should comprise of automation, AI and humans working together to deliver emotionally intelligent customer experiences.

The Call Tracking Study Guide for Marketers

There’s a lot to learn if you are new to using call tracking, so we put it all in one place for you in the new Invoca Call Tracking Study Guide for Marketers.

The Definitive Guide to Online Listings for Restaurant Brands

In this eBook, we outline the various components of a successful restaurant marketing campaign, primarily focusing on managing online listings and particular search success. Here you will also find information on technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust.

Measuring the ROI of Google Posts for Enterprise Brands

Google posts allows businesses to create optimised, temporary content that appears when users search for a particular business and brand. The digital tool boosts the ROI of SEO efforts, enabling enterprises to create and publish posts.

Forecasting for Traffic and Revenue Potential

By year 2023, CMO’s will be spending $150B or more on performance marketing.  And most of these investments will be used towards … read more

Experience Index: 2019 Digital Trends

For the ninth year running, Econsultancy and Adobe have come together to survey over 12,000 senior marketing, advertising, and ecommerce professionals, all … read more


SEO

14 May 19

Development Archives – Search Engine Watch

Development

Quick wins for Magento SEO

Quick wins for Magento SEO

Is Magento SEO friendly? Dive into SEO best practices to follow with a quick look at technical considerations and content strategy.

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Robots.txt best practice guide, part 2: Setting up your robots.txt file

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.

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Five steps to deliver better technical SEO services to your clients

Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.

Five extensions to help you boost on-page SEO

Five extensions to help you boost on-page SEO

Five extensions that directly complement on-page SEO strategy, help rack-up rankings, track your website’s performance, and measure the core online metrics.

Google Sandbox Is it still affecting new sites in 2019

Google Sandbox: Is it still affecting new sites in 2019?

Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how to avoid getting affected?

A guide to implementing Google’s “How-to” schema

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“How-to” snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.

How progressive web apps positively impact your SEO

Progressive web apps (PWAs) for SEO: Benefits, stats, examples

A PWA is a mobile-friendly website that behaves like an app but doesn’t need to be downloaded to be used. Starbucks’ and Forbes’ case studies included.

Improving your site's SEO by checking duplicate content

How to check for duplicate content to improve your site’s SEO

What is considered duplicate content? What steps can you take to make sure it doesn’t hamper your SEO efforts? Pressing SEO questions answered.

How to take advantage of the latest updates to Google Search Console

How to take advantage of the latest updates to Google Search Console

If you care about where and how you appear on search engines, Google Search Console and its updates will be of much interest to you.

Using Python to recover SEO site traffic (Part three)

Using Python to recover SEO site traffic (Part three)

In part three, we will learn how to automatically group pages using machine learning to recover SEO site traffic using Python.

Content Archives – Search Engine Watch

Content

Content marketing is the creation and distribution of articles, blog posts, videos, how-to-guides, images, infographics, podcasts, basically anything produced by an online publisher or company that is shared around the internet.

Content marketing can be achieved through (but not exclusive to) a variety of online channels, including social, email and search. However on Search Engine Watch we mainly offer guidance on how content relates to SEO.

Content and search are now entirely entwined with each other. You can have every technical SEO feature perfected, but if you’re not producing ‘quality content’, Google won’t pay any attention to you.

Quality content can be defined in a number of different ways, but the main principles to stick to are that everything you produce should be one of three things: entertaining, interesting or useful. Preferably all three.

If your content isn’t helpful or relevant, then it has no value and it’s not just search engines that will ignore you. People will too.

Great content is the key differentiator between brands in the digitally transformed world. Let Search Engine Watch be your guide through the ever-growing complexities of content marketing.

Latest Content News

Three tips for Q4 ad copy and messaging

Three tips for Q4 ad copy and messaging

Early Q4 is a prime testing time. Best practices for ad copy testing and messaging dissemination across Facebook, Instagram, and Google.

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YouTube optimization and intent: Q&A with goop’s Courtney Messerli

Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video intent.

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Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset

Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.

How to write landing page copy that converts like crazy

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Businesses that use 10 to 15 landing pages experience up to 55% more leads. Seven landing page copy techniques that boost conversion rates.

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The Transformation of Search Summit 2019: Speakers, dietario, FAQ

The Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Microsoft.

Your step by step guide to content marketing keyword research

Your step-by-step guide to content marketing keyword research

Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.

How to pitch to top online publishers: 10 exclusive survey insights

How to pitch to top online publishers: 10 Exclusive survey insights

We surveyed 500+ online writers and editors from the New York Times, CNN, Cosmopolitan, and Mashable. 10 key insights to pitch to top online publishers.

Six beloved content marketing tools recommended by the pros

Six beloved content marketing tools recommended by the pros

New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included.

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Where paywall content stands with SEO: A focus on user experience

Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues merienda they added a subscription service.

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Small-budget guide to testing ad copy, landing pages, and more

It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new engines and ad formats.

5 YouTube optimization tips to improve your video rankings – Search Engine Watch

Just how big is YouTube these days? According to a really cool infographic that was released earlier in 2017, there are some pretty incredible statistics:

  • YouTube is available and used in 88 countries around the world
  • It is the second largest social media platform with over 1.5 billion monthly users, second only to Facebook (2 billion) and more than twice the number of Instagram (700 million)
  • 500 hours of video are uploaded to YouTube every minute
  • Mobile viewing makes up half of the site’s streaming.

In other words, YouTube is HUGE. Not only has it been steadily growing since its initial launch in 2005, it has become the single biggest and most important video service on the web. While there are others that have come in is wake, none have reached the same level of popularity.

With that it mind, it is no wonder that so many people are looking to boost the effectiveness of their content on the platform. However, with so much use comes other struggles, like being seen in the crowd. If 720,000 hours are uploaded a day, you have to do everything possible to stand out and be noticed.

Here are five optimization tips for your YouTube channel and videos that will help you to start doing better in search, get recommended, and gain more traction.

Find the sweet spot with your video title length

There are several things to consider when coming up with the video title:

  • How engaging and catchy it is for the eye
  • How many important keywords you use within your title (those keywords are going to help you rank that video in both YouTube and Google search)
  • Which part of the title is immediately visible when people search YouTube or see your video thumbnail in YouTube-generated related videos.

Youtube suggested

Taking all of the above in the account, the sweet spot for your video title is going to be around 100 characters. That is enough to give a unique, descriptive title while still showing in search without a cut off.

Make sure that title not only describes what is happening in the video and contains key phrases you have already researched, but it is also attention grabbing enough that people will want to click on it.

When crafting a video title, consider including the following:

  • Include the important names and entities (your interviewee, event name, branded hashtag, featured brand name, etc.)
  • Location (especially if you are targeting a specific locale)
  • Your important keyword you’d like the video to show up for.

To distinguish that important keyword, use keyword clustering technique that allows you to see core phrases behind obscure keyword variations. My own trick is to use Serpstat’s clustering feature that allows you to group keywords by how many identical URLs rank in Google for each specific query:

Clustering

You can read more on how Serpstat clustering feature works in this guide.

You may also to match each keyword group to appropriate keyword intent to make sure your future video content will cover the immediate need and prompt engagement.

Make your descriptions longer

Video and channel descriptions are another valuable resource for drawing traffic to all of your content. YouTube allows up to 5,000 characters, which is between 500 and 700 words.

The rule of thumb is obvious: The more diferente content you have below your video, the easier for search engines it is to understand what your video is about and what search queries to rank it for.

Not every description needs to be that long, but aiming for around 2,000 characters for videos and 3,000 for channels is a good place because it gives you the space necessary to optimize your keyword use and give some context to viewers. More is fine, but make sure you aren’t filling it with a lot of pointless fluff.

Make the first 150 characters of a description count

Of the words you write, the first 150 characters are the most important. That is because YouTube cuts it off with a (More) tag after the point, so the viewer has to specifically opt in to reading the rest. Not all of them are going to do that.

You should make sure those first characters tell the viewer what they really need to know in order to connect with what they are reading. From there you can focus more on keywords and the rest of the description, as it will still count the same towards searches.

It is also a great place to link out to other channels, your website, etc. Make sure your call to action (CTA) is in the first words, such as liking, subscribing, learning more, etc.

Have a good, high-resolution thumbnail

Thumbnails are pretty standard for monetized video channels at this point. You have probably noticed that they follow a certain pattern: silly face, bright colors, something odd in the background, over the top. Sure, it seems annoying. But they follow the formula because the formula works.

Now, you don’t have to do the same thing. You just want to make sure that you have an eye catching, visually stimulating thumbnail in the recommended 1280 x 720 size. There are a few generators out there to help you make one, but my thumbnail maker of choice right now is Adobe Spark.

Adobe Spark

Keep in mind that you want a standard format across all of your thumbnails. For instance, if you do your face on one then you should do them on all. If you use some kind of animation or logo, use that.

You want to be immediately recognizable to anyone who follows your channel right from the suggested videos sidebar, or the search results. If you have old videos, go back and upload thumbnails to each one to start getting some better click results.

Furthermore, make sure your thumbnails are readable: Viewers should be able to easily see what it is about at a glance when seeing it in the right-hand column of the suggested videos or on a small mobile device.

Utilize playlists – I mean it!

Playlists are incredibly helpful. First of all, they help you group together certain videos right on your channel. So let’s say you did a series on how to increase your YouTube views and it was split into ten videos. You would create a playlist on your channel titled “Super YouTube Tips” so that people could find them all in one place. But that has an additional benefit.

Search leans towards introducing playlists right at the top of the results page. It also allows people to specifically search for playlists. That is great because it can introduce viewers to multiple videos instead of one and many will choose to pop on a playlist and watch straight through everything there.

If you do a creative series with a continued plot you will find this is a huge help and makes it a million times easier to sort it out, even if YouTube screws with the order on your channel (an issue more than one content creator has had in the past, take it from me).

To sum that up, YouTube playlists help you:

  • Increase your chances to rank your video content for a wider variety of phrases (which is also helpful for brand-focused results)
  • Improve engagement rate with your videos by giving your audience collections of videos so that they can sit back and watch endlessly. And we know that engagement is the crucial ranking multiplicador when it comes to YouTube rankings.

To illustrate the point, here’s a quick example of how we were able to grab two spots for our show name with the playlist:

Playlist ranking

Bonus tip: Feature your videos on your site

Finally, an obvious but often missed tactic is to increase your YouTube channel performance by prominently displaying your videos on your site. It’s simple: the more people watch your videos (especially if they watch more of each of your videos), the more exposure YouTube offers to your content through suggesting your videos as related.

One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim at doing exactly that: promote your YouTube channel prominently on-site.

Furthermore, promote your videos on social media as much as it makes sense for your audience to build additional exposure, links, and re-shares.

Do you have any tips for optimizing YouTube? Let us know in the comments!